Innovator Insights: Zynga’s Gabrielle Heyman

Gaming is a massive industry, and offers an attractive opportunity for marketers. It can provide reach and engagement for those advertisers who see it for what it is—a powerful, effective and measurable channel—and see past the stereotypes of gamers.

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The advertiser’s guide to interactive entertainment in 2024

Hey marketers, fancy shaking up your premium video budgets in 2024? Look no further than mobile gaming - we explore why in this essential guide.

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Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play

The tie-up extends a 10-year partnership between the two and features an integration with Words With Friends 2.

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Campaign Chemistry: Zynga’s Gabrielle Heyman

Heyman talks about how brands are embracing mobile gaming and her experience as a female exec in the gaming industry. You might know Zynga from its mobile gaming titles like Words with Friends and FarmVille, the social game that took over Facebook in 2009.

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Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer.

From sponsoring esports tournaments to running promos with Twitch streamers, beauty brands have recognized the opportunity for marketing to die-hard gamers. Now, Maybelline is getting in on the action with a different audience in mind: the casual gamer.

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