WHY ZYNGA

Zynga is a global leader in interactive entertainment, reaching over 250M global players across hundreds of casual and hyper-casual titles. From iconic franchises such as Words With Friends to chart-topping hits like High Heels!, Zynga’s games have been downloaded over 4 billion times. The company’s strength in the mobile gaming space led to its $12.7 billion acquisition by Take-Two Interactive in 2022.

Zynga is on a mission to connect the world through games, and through its advertising solutions, brands can tap into the mobile gaming giant’s highly engaged, diverse audience. Zynga’s leading game designers can leverage player insights from across its vast portfolio to seamlessly blend any brand partner’s marketing directly into the game environment. This provides players with an immersive and engaging advertising experience while delivering proven results to partners.

For more information, visit www.zynga.com or follow Zynga on YouTube, Instagram, Facebook or the Zynga blog.

partnership
approach

Brand partners can leverage Zynga’s unparalleled gaming reach and engagement in three key ways.

custom 360
partnerships

in-game
integrations

direct & programmatic
high impact media