Ad Studies Reveal Key Insights on Player Behavior and the Impact of Advertising
2024
MOBILE GAMING IS A POSITIVE EXPERIENCE
2024 Zynga + YouGov Research Study Key Takeaways
- Mobile gaming is a positive experience that brings joy to consumers
- Mobile gaming offers an intimate, interactive, and social experience with brands
- Mobile ads drive top-to-bottom funnel metrics among highly engaged consumers
- Mobile ads reach gamers on-the-go
- Mobile gamers are diverse, allowing brands to tap into hard-to-reach audiences
2022
HYPERCASUAL PLAYERS ARE HYPER ENGAGERS
2022 Zynga + YouGov Research Study Reveals Mobile Gamers are Highly Engaged and Hypercasual Gamers are Hyper Engaged
- Mobile gamers are everyone, spanning a broad demographic profile
- They are highly engaged, high value, avid entertainment consumers
- In-game ads are effective, encouraging further research on non-gaming products, and even eventual purchase
2020
Ad Study Reveals Key Insights on Player Behavior and the Impact of Advertising on Mobile Games Audiences in 2020
2020 Zynga + NRG Research Study
This study takes a closer look at how Zynga mobile gamers (ZMGs) turned to mobile games to stay socially connected and entertained in 2020. It also shows the unique environment of mobile games and its benefits for brand advertisers
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