Ad Study Reveals Everyone Games
and so much more
2024
Insights on Mobile Gamers and Zynga Audiences
2024 Zynga + YouGov Active Mobile Gamer Research Study
Everyone is a gamer, which has transformed this platform into a leading form of mass market interactive entertainment. Playing games is an enjoyable experience that consumers tap into throughout the day.
2022
HYPERCASUAL PLAYERS ARE HYPER ENGAGERS
2022 Zynga + YouGov Research Study Reveals Mobile Gamers are Highly Engaged and Hypercasual Gamers are Hyper Engaged
- Mobile gamers are everyone, spanning a broad demographic profile
- They are highly engaged, high value, avid entertainment consumers
- In-game ads are effective, encouraging further research on non-gaming products, and even eventual purchase
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