Ad Studies Reveal Key Insights on Player Behavior and the Impact of Advertising

2022

HYPERCASUAL PLAYERS ARE HYPER ENGAGERS

2022 Zynga + YouGov Research Study Reveals Mobile Gamers are Highly Engaged and Hypercasual Gamers are Hyper Engaged

  • Mobile gamers are everyone, spanning a broad demographic profile
  • They are highly engaged, high value, avid entertainment consumers
  • In-game ads are effective, encouraging further research on non-gaming products, and even eventual purchase
2020

Ad Study Reveals Key Insights on Player Behavior and the Impact of Advertising on Mobile Games Audiences in 2020

2020 Zynga + NRG Research Study

This study takes a closer look at how Zynga mobile gamers (ZMGs) turned to mobile games to stay socially connected and entertained in 2020. It also shows the unique environment of mobile games and its benefits for brand advertisers

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