Zynga in the press

Tech Talks Daily

Tech Talks Daily

Gaming is no longer teenage boys in basements. The reality is quite different. Zynga’s audience is predominantly Millennial and Gen X women. A demographic that is often overlooked in marketing strategies. Don't be blindsided by this missed opportunity.

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Warner Bros. and Zynga bring Wonka to Words With Friends

Warner Bros. and Zynga bring Wonka to Words With Friends

Zynga aims to get young Wonka fans back in the classic game.

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Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

From sponsoring esports tournaments to running promos with Twitch streamers, beauty brands have recognized the opportunity for marketing to die-hard gamers. Now, Maybelline is getting in on the action with a different audience in mind: the casual gamer.

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Campaign Chemistry: Zynga’s Gabrielle Heyman

Campaign Chemistry: Zynga’s Gabrielle Heyman

Heyman talks about how brands are embracing mobile gaming and her experience as a female exec in the gaming industry. You might know Zynga from its mobile gaming titles like Words with Friends and FarmVille, the social game that took over Facebook in 2009

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Zynga character

Fresh from Zynga

As video investment increases, mobile in-game video ads are on the rise

As video investment increases, mobile in-game video ads are on the rise

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games.
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The advertiser’s guide to interactive entertainment in 2024

The advertiser’s guide to interactive entertainment in 2024

Hey marketers, fancy shaking up your premium video budgets in 2024? Look no further than mobile gaming - we explore why in this essential guide.
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Innovator Insights: Zynga’s Gabrielle Heyman

Innovator Insights: Zynga’s Gabrielle Heyman

Gaming is a massive industry, and offers an attractive opportunity for marketers. It can provide reach and engagement for those advertisers who see it for what it is—a powerful, effective and measurable channel—and see past the stereotypes of gamers. 
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Zynga Helicopter Character