Zynga in the press

Beet.TV: Mobile Games Engage Broad Group of Consumers With Brands

Beet.TV: Mobile Games Engage Broad Group of Consumers With Brands

Mobile games have become a key advertising platform with their power to immerse consumers in a fun digital environment that’s conducive to brand messaging. In this interview, Gabrielle speaks to the power of Zynga's ability to connect brands with consumers through the power of play to engage in a two-way conversation with both hands and eyes.

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Tech Talks Daily

Tech Talks Daily

Gaming is no longer teenage boys in basements. The reality is quite different. Zynga’s audience is predominantly Millennial and Gen X women. A demographic that is often overlooked in marketing strategies. Don't be blindsided by this missed opportunity.

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Warner Bros. and Zynga bring Wonka to Words With Friends

Warner Bros. and Zynga bring Wonka to Words With Friends

Zynga aims to get young Wonka fans back in the classic game.

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Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

From sponsoring esports tournaments to running promos with Twitch streamers, beauty brands have recognized the opportunity for marketing to die-hard gamers. Now, Maybelline is getting in on the action with a different audience in mind: the casual gamer.

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Zynga character

Fresh from Zynga

IAB Playfronts 2025

IAB Playfronts 2025

Our presentation, "Where Gamification Closes the Gap Between Awareness and Action" emphasized the effectiveness of mobile gaming as a marketing and media platform, and showcased our in-game creative opportunities available for brands. At Zynga, we don't sell impressions, we create impact for brands and casual gaming is the ”middle of the media sandwich” and the middle matters.
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Marketing Dive: In-game ads drive 27% of mobile gamers to purchase a new product

Marketing Dive: In-game ads drive 27% of mobile gamers to purchase a new product

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.
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Axios Event: Brands lean in as viewers embrace interactive ads on TV and mobile

Axios Event: Brands lean in as viewers embrace interactive ads on TV and mobile

Connected TV, or CTV, for streaming is moving beyond passive viewing, driving business outcomes for brands. Interactive ads are gaining traction as a new way to engage viewers.
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Zynga Helicopter Character