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ZYNGA’S MISSION IS TO CONNECT THE WORLD THROUGH GAMES

WHY ZYNGA

Zynga is a global leader in interactive entertainment, reaching over 250M global players across hundreds of casual and hyper-casual titles. From iconic franchises such as Words With Friends to chart-topping hits like High Heels!, Zynga’s games have been downloaded over 4 billion times. The company’s strength in the mobile gaming space led to its $12.7 billion acquisition by Take-Two Interactive in 2022.

Zynga is on a mission to connect the world through games, and through its advertising solutions, brands can tap into the mobile gaming giant’s highly engaged, diverse audience. Zynga’s leading game designers can leverage player insights from across its vast portfolio to seamlessly blend any brand partner’s marketing directly into the game environment. This provides players with an immersive and engaging advertising experience while delivering proven results to partners.

For more information, visit www.zynga.com or follow Zynga on YouTube, Instagram, Facebook or the Zynga blog.

#1

IN REACH FOR
MOBILE GAMES1

31M

US MOBILE
Unique Visitors1

151

GAMES

91+

HOURS
PER MONTH1

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100% VIEWABLE

No scrolling single page experience

Moat, IAS and DV supported

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BRAND SAFE

Email & Facebook authentication

IDFA authentication

TAG verified

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TRANSPARENCY

100% owned and operated

Disclosed inventory source

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PREMIUM INVENTORY

Premium In-Game Video

Rewarded Opt-In Video

Native Playables

Integrations and Sponsorships

partnership
approach

Brand partners can leverage Zynga’s unparalleled gaming reach and engagement in three key ways.

custom 360
partnerships

in-game
integrations

direct & programmatic
high impact media

AD SOLUTIONS

PLAYABLES

Engage audiences with native playables for a truly customized experience that integrates your brand message directly into gameplay.

Studio E

Zynga’s in house world class game studios build immersive, native branded experiences. We’ve taken our best game developers, designers and mobile app engineers to build turn-key, branded content that leverages fun gameplay mechanics to create customized experiences that drive massive engagement at scale.

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AD SOLUTIONS

IN GAME VIDEO

FIRST IMPRESSION TAKEOVER

Own the the day by being the first impression served after a player’s first turn in game. Taking advantage of early sessions depth captures player’s attention.

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AD SOLUTIONS

REWARDED MEDIA

Reward players for watching a video
or playing a branded mini-game.

2 in 3  Zynga players say they like getting
in-game rewards in exchange for watching an ad

CASE STUDY

Native Playables across Zynga’s owned and operated games.

The Playable drove engagement rates 4X higher than benchmark

Zynga Campaign Performance Data 

View Demo

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CASE STUDY

Premium video package including sponsorship in CSR2 racing game, Rewarded Video and FITOs across Zynga’s Owned and Operated games

FITO drove significant lift in awareness  and recall

Rewarded Video drove significant lift in recall

CSR2 Sponsorship drove a 10% CTR and 98% VCR

  1. Nielson Vizu Brand Study 
  2. Zynga Campaign Performance Data 

 

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CASE STUDY

Non-Skip 6 second vertical video with custom end card on private programmatic

#2 best performer with a  CTR 6X higher than video benchmarks and 99% VCR

Zynga Campaign Performance Data 

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ADVERTISE WITH US

To learn more about advertising opportunities across Zynga mobile games

  • Zynga Ad Sales representative will follow up to respond to your inquiry

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