ZYNGA’S MISSION IS TO CONNECT THE WORLD THROUGH GAMES

#1

IN REACH FOR
MOBILE GAMES1

31M

US MOBILE
Unique Visitors1

151

GAMES

91

HOURS
PER MONTH1

February 2024 ComScore + YouGov Data Zynga Reported

AD SOLUTIONS

PLAYABLES

Engage audiences with native playables for a truly customized experience that integrates your brand message directly into gameplay.

Studio E

Zynga’s in house world class game studios build immersive, native branded experiences. We’ve taken our best game developers, designers and mobile app engineers to build turn-key, branded content that leverages fun gameplay mechanics to create customized experiences that drive massive engagement at scale.

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AD SOLUTIONS

SHOPPABLES

Engage your audience with an immersive and customizable mini-game or shopping experiences – created just for them.

43% Interaction Rate

81% Engagement Rate

75% Game Completion Rate

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AD SOLUTIONS

IN GAME VIDEO

FIRST IMPRESSION TAKEOVER

Own the the day by being the first impression served after a player’s first turn in game. Taking advantage of early sessions depth captures player’s attention.

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AD SOLUTIONS

REWARDED MEDIA

Reward players for watching a video
or playing a branded mini-game.

2 in 3  Zynga players say they like getting
in-game rewards in exchange for watching an ad

CASE STUDY

We integrated the Wonka film into four Zynga titles, including the beloved Words With Friends, where users could challenge Timothy Chalemet’s Willy Wonka.

A comprehensive strategy that leveraged press, social media, and other channels.

Millions of players were enchanted by the magic of Wonka.

Zynga Campaign Performance Data 

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CASE STUDY

Native Playables across Zynga’s owned and operated games.

The Playable drove engagement rates 4X higher than benchmark

Zynga Campaign Performance Data 

View Demo

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CASE STUDY

Premium video package including sponsorship in CSR2 racing game, Rewarded Video and FITOs across Zynga’s Owned and Operated games

FITO drove significant lift in awareness  and recall

Rewarded Video drove significant lift in recall

CSR2 Sponsorship drove a 10% CTR and 98% VCR

  1. Nielson Vizu Brand Study 
  2. Zynga Campaign Performance Data 

 

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CASE STUDY

Non-Skip 6 second vertical video with custom end card on private programmatic

#2 best performer with a  CTR 6X higher than video benchmarks and 99% VCR

Zynga Campaign Performance Data 

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100% VIEWABLE

No scrolling single page experience

Moat, IAS and DV supported

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BRAND SAFE

Email & Facebook authentication

IDFA authentication

TAG verified

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TRANSPARENCY

100% owned and operated

Disclosed inventory source

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PREMIUM INVENTORY

Premium In-Game Video

Rewarded Opt-In Video

Native Playables

Integrations and Sponsorships

ADVERTISE WITH US

To learn more about advertising opportunities across Zynga mobile games

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