Surpasses 1 Billion Total Downloads Worldwide
Chart-Topping Hyper-Casual Titles Hair Challenge, High Heels! and Tangle Master 3D Have Each Generated Over 100 Million Downloads
Pride Month Partnership
Kenneth Cole and Zynga Bring First-of-its-Kind Pride Month Partnership to Rollic’s Hyper Casual Game High Heels!
american dream
Zynga Partners With i.am Angel Foundation to Bring Educational Opportunities to Students
farmville 3
The most iconic brand in mobile gaming has been delighting players for over a decade as they build and nurture their very own farms.
Leave it all behind and escape to the farm, where the air is fresh and the people are friendly. Experience nature at its finest, harvesting bountiful crops and raising hundreds of adorable animals. Take a break from the world and enjoy life at a different pace.
WHY ZYNGA
Zynga is a global leader in interactive entertainment with a mission to connect the world through games. With massive global reach in more than 175 countries and regions, Zynga has a diverse portfolio of popular game franchises that have been downloaded more than four billion times on mobile including CSR Racing™, Empires & Puzzles™,
Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Queen Bee™, Toon Blast™, Toy Blast™, Words With Friends™ and Zynga Poker™. With Chartboost, a leading mobile advertising and monetization platform, Zynga is an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia.
#1
IN REACH FOR
MOBILE GAMES1
29M
US MOBILE
Unique Visitors1
200M+
GLOBAL MOBILE MAU2
91+
HOURS
PER MONTH1
100% VIEWABLE
No scrolling single page experience
Moat, IAS and DV supported
BRAND SAFE
Email & Facebook authentication
IDFA authentication
TAG certified
TRANSPARENCY
100% owned and operated
Disclosed inventory source
PREMIUM INVENTORY
Premium In-Game Video
Rewarded Opt-In Video
Native Playables
Integrations and Sponsorships
Ad Study Reveals Key Insights Around Player Behavior and the Impact of Advertising
Zynga Mobile Gamers exhibit the 3 I’s, making them a prime target for ads
INVOLVED
Tuned into content
INTERESTED
More likely to take action upon seeing an ad
IMPACTED BY ADS
Ads are more memorable
Zynga Mobile Gamers look for more info about the products from an ad upon seeing it while playing a game.
Zynga Mobile Gamers say they purchased that product.
Zynga Mobile Gamers say they prefer playable ads.
Play in-game rewards in exchange for watching an ad.
ZMG’s say ads in mobile games are memorable.
AD SOLUTIONS
IN GAME VIDEO
FIRST IMPRESSION TAKEOVER
Own the the day by being the first impression served after a player’s first turn in game. Taking advantage of early sessions depth captures player’s attention.
REWARDED
VIDEO & PLAYABLES
Reward players for watching a video
or playing a branded mini-game.
2 in 3 Zynga players say they like getting
in-game rewards in exchange for watching an ad
CASE STUDY
Premium video package including, sponsorship in CSR2 racing game, Rewarded Video and FITOs across Zynga’s Owned and Operated games
FITO drove significant lift in awareness and recall
Rewarded Video drove significant lift in recall
CSR2 Sponsorship drove a 10% CTR and 98% VCR
- Nielson Vizu Brand Study
- Zynga Campaign Performance Data
CASE STUDY
Native Playables across Zynga’s owned and operated games.
The Playable drove engagement rates 4X higher than benchmark
Zynga Campaign Performance Data
CASE STUDY
Non-Skip 6 second vertical video with custom end card on private programmatic
#2 best performer with a CTR 6X higher than video benchmarks and 99% VCR
Zynga Campaign Performance Data
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