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ZYNGA’S MISSION IS TO CONNECT THE WORLD THROUGH GAMES

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Folic

Surpasses 1 Billion Total Downloads Worldwide

Chart-Topping Hyper-Casual Titles Hair Challenge, High Heels! and Tangle Master 3D Have Each Generated Over 100 Million Downloads

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Pride Month Partnership

Kenneth Cole and Zynga Bring First-of-its-Kind Pride Month Partnership to Rollic’s Hyper Casual Game High Heels!

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american dream

Zynga Partners With i.am Angel Foundation to Bring Educational Opportunities to Students

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farmville 3

Coming to a farm near you on November 4

The most iconic brand in mobile gaming has been delighting players for over a decade as they build and nurture their very own farms.

Leave it all behind and escape to the farm, where the air is fresh and the people are friendly. Experience nature at its finest, harvesting bountiful crops and raising hundreds of adorable animals. Take a break from the world and enjoy life at a different pace. 

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WE RANKED #1

2 YEARS RUNNING

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WHY ZYNGA

Zynga is a global leader in interactive entertainment with a mission to connect the world through games. With massive global reach in more than 175 countries and regions, Zynga has a diverse portfolio of popular game franchises that have been downloaded more than four billion times on mobile including CSR Racing™, Empires & Puzzles™,
Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Queen Bee™, Toon Blast™, Toy Blast™, Words With Friends™ and Zynga Poker™. With Chartboost, a leading mobile advertising and monetization platform, Zynga is an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia.

#1

IN REACH FOR
MOBILE GAMES1

29M

US MOBILE
Unique Visitors1

200M+

GLOBAL MOBILE MAU2

91+

HOURS
PER MONTH1

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100% VIEWABLE

No scrolling single page experience

Moat, IAS and DV supported

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BRAND SAFE

Email & Facebook authentication

IDFA authentication

TAG certified

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TRANSPARENCY

100% owned and operated

Disclosed inventory source

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PREMIUM INVENTORY

Premium In-Game Video

Rewarded Opt-In Video

Native Playables

Integrations and Sponsorships

Ad Study Reveals Key Insights Around Player Behavior and the Impact of Advertising

Zynga Mobile Gamers exhibit the 3 I’s, making them a prime target for ads

INVOLVED

Tuned into content

INTERESTED

More likely to take action upon seeing an ad

IMPACTED BY ADS

Ads are more memorable

41%

Zynga Mobile Gamers look for more info about the products from an ad upon seeing it while playing a game.

1/3

Zynga Mobile Gamers say they purchased that product.

32%

Zynga Mobile Gamers say they prefer playable ads.

2/3

Play in-game rewards in exchange for watching an ad.

52%

ZMG’s say ads in mobile games are memorable.

Download Report

AD SOLUTIONS

PLAYABLES

Engage audiences with native Playables for a truly customized experience that integrates your brand message directly into gameplay.

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Zynga’s in house world class game studios builds immersive, native branded experiences. We’ve taken our best game developers, designers and mobile app engineers to build turn-key, branded content that leverages fun gameplay mechanics to create customized experiences that drive massive engagement at scale.

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AD SOLUTIONS

IN GAME VIDEO

FIRST IMPRESSION TAKEOVER

Own the the day by being the first impression served after a player’s first turn in game. Taking advantage of early sessions depth captures player’s attention.

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REWARDED

VIDEO & PLAYABLES

Reward players for watching a video
or playing a branded mini-game.

2 in 3  Zynga players say they like getting
in-game rewards in exchange for watching an ad

CASE STUDY

Premium video package including, sponsorship in CSR2 racing game, Rewarded Video and FITOs across Zynga’s Owned and Operated games

FITO drove significant lift in awareness  and recall

Rewarded Video drove significant lift in recall

CSR2 Sponsorship drove a 10% CTR and 98% VCR

  1. Nielson Vizu Brand Study 
  2. Zynga Campaign Performance Data 

 

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CASE STUDY

Native Playables across Zynga’s owned and operated games.

The Playable drove engagement rates 4X higher than benchmark

Zynga Campaign Performance Data 

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CASE STUDY

Non-Skip 6 second vertical video with custom end card on private programmatic

#2 best performer with a  CTR 6X higher than video benchmarks and 99% VCR

Zynga Campaign Performance Data 

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