Zynga Ads

ZYNGA’S MISSION IS TO CONNECT THE WORLD THROUGH GAMES

Folic

HYPERCASUAL

Surpasses 1 Billion Total Downloads Worldwide

Chart-Topping Hyper-Casual Titles Hair Challenge, High Heels! and Tangle Master 3D Have Each Generated Over 100 Million Downloads

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P Logo

Pride Month Partnership

Kenneth Cole and Zynga Bring First-of-its-Kind Pride Month Partnership to Rollic’s Hyper Casual Game High Heels!

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american dream

Zynga Partners With i.am Angel Foundation to Bring Educational Opportunities to Students

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farmville 3

The most iconic brand in mobile gaming has been delighting players for over a decade as they build and nurture their very own farms.

Leave it all behind and escape to the farm, where the air is fresh and the people are friendly. Experience nature at its finest, harvesting bountiful crops and raising hundreds of adorable animals. Take a break from the world and enjoy life at a different pace.

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WE RANKED #1

2 YEARS RUNNING

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WHY ZYNGA

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc.

With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 5 billion times on mobile, including CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™ and Zynga Poker™.

Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform.

Zynga is headquartered in California with locations in North America, Europe and Asia.

For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.

IN REACH FOR
MOBILE GAMES¹

29M

US MOBILE
Unique Visitors¹

184M+

GLOBAL MOBILE MAU²

9₁+

HOURS
PER MONTH¹

(1) Monthly 2021 ComScore Data (2) Zynga Reported 2021

100% VIEWABLE

No scrolling single page experience

Moat, IAS and DV supported

BRAND SAFE

Email & Facebook authentication

IDFA authentication

TAG certified

TRANSPARENCY

100% owned and operated

Disclosed inventory source

PREMIUM INVENTORY

Premium In-Game Video

Rewarded Opt-In Video

Native Playables

Integrations and Sponsorships

Ad Study Reveals Key Insights Around Player Behavior and the Impact of Advertising

Zynga Mobile Gamers exhibit the 3 I’s, making them a prime target for ads

INVOLVED

Tuned into content

INTERESTED

More likely to take action upon seeing an ad

IMPACTED BY ADS

Ads are more memorable

41%

Zynga Mobile Gamers look for more info about the products from an ad upon seeing it while playing a game.

1/3

Zynga Mobile Gamers say they purchased that product.

32%

Zynga Mobile Gamers say they prefer playable ads.

2/3

Play in-game rewards in exchange for watching an ad.

52%

ZMG’s say ads in mobile games are memorable.

Download Report

AD SOLUTIONS

PLAYABLES

Engage audiences with native Playables for a truly customized experience that integrates your brand message directly into gameplay.

Studio E

Zynga’s in house world class game studios builds immersive, native branded experiences. We’ve taken our best game developers, designers and mobile app engineers to build turn-key, branded content that leverages fun gameplay mechanics to create customized experiences that drive massive engagement at scale.

Playable Gallery

AD SOLUTIONS

IN GAME VIDEO

FIRST IMPRESSION TAKEOVER

Own the the day by being the first impression served after a player’s first turn in game. Taking advantage of early sessions depth captures player’s attention.