Zynga is a global leader in interactive entertainment, reaching over 250M global players across hundreds of casual and hyper-casual titles. From iconic franchises such as Words With Friends to chart-topping hits like High Heels!, Zynga’s games have been downloaded over 4 billion times. The company’s strength in the mobile gaming space led to its $12.7 billion acquisition by Take-Two Interactive in 2022.
Zynga is on a mission to connect the world through games, and through its advertising solutions, brands can tap into the mobile gaming giant’s highly engaged, diverse audience. Zynga’s leading game designers can leverage player insights from across its vast portfolio to seamlessly blend any brand partner’s marketing directly into the game environment. This provides players with an immersive and engaging advertising experience while delivering proven results to partners.
For more information, visit www.zynga.com or follow Zynga on YouTube, Instagram, Facebook or the Zynga blog.
IN REACH FOR
No scrolling single page experience
Moat, IAS and DV supported
Email & Facebook authentication
100% owned and operated
Disclosed inventory source
Premium In-Game Video
Rewarded Opt-In Video
Integrations and Sponsorships
Brand partners can leverage Zynga’s unparalleled gaming reach and engagement in three key ways.
direct & programmatic
high impact media
Engage audiences with native playables for a truly customized experience that integrates your brand message directly into gameplay.
Zynga’s in house world class game studios build immersive, native branded experiences. We’ve taken our best game developers, designers and mobile app engineers to build turn-key, branded content that leverages fun gameplay mechanics to create customized experiences that drive massive engagement at scale.
IN GAME VIDEO
Own the the day by being the first impression served after a player’s first turn in game. Taking advantage of early sessions depth captures player’s attention.
Reward players for watching a video
or playing a branded mini-game.
2 in 3 Zynga players say they like getting
in-game rewards in exchange for watching an ad
Premium video package including sponsorship in CSR2 racing game, Rewarded Video and FITOs across Zynga’s Owned and Operated games
FITO drove significant lift in awareness and recall
Rewarded Video drove significant lift in recall
CSR2 Sponsorship drove a 10% CTR and 98% VCR
Non-Skip 6 second vertical video with custom end card on private programmatic
#2 best performer with a CTR 6X higher than video benchmarks and 99% VCR
Zynga Campaign Performance Data