HYPERCASUAL
Rollic Crosses 2 Billion Lifetime Downloads Worldwide
High Heels!, Blob Runner 3D and Tangle Master 3D have been recognized by the 2021 Apple App Store Awards and included in Top Games of the Year!
As one of the largest hyper-casual publishers in the world with games available in over 175 countries, Rollic has created a unique development process that leverages rigorous testing to quickly update its hit titles based on players’ likes and of-the-moment cultural trends. The company’s process generates universally fun game concepts that resonate in pop culture and quickly spread on leading social media networks like TikTok, creating new engagement patterns with players.
ZYNGA’S MISSION IS TO CONNECT THE WORLD THROUGH GAMES
WHY ZYNGA
Zynga is a global leader in interactive entertainment, reaching over 250M global players across hundreds of casual and hyper-casual titles. From iconic franchises such as Words With Friends to chart-topping hits like High Heels!, Zynga’s games have been downloaded over 4 billion times. The company’s strength in the mobile gaming space led to its $12.7 billion acquisition by Take-Two Interactive in 2022.
Zynga is on a mission to connect the world through games, and through its advertising solutions, brands can tap into the mobile gaming giant’s highly engaged, diverse audience. Zynga’s leading game designers can leverage player insights from across its vast portfolio to seamlessly blend any brand partner’s marketing directly into the game environment. This provides players with an immersive and engaging advertising experience while delivering proven results to partners.
For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.
#1
IN REACH FOR
MOBILE GAMES1
29M
US MOBILE
Unique Visitors1
184M+
GLOBAL MOBILE MAU2
91+
HOURS
PER MONTH1
100% VIEWABLE
No scrolling single page experience
Moat, IAS and DV supported
BRAND SAFE
Email & Facebook authentication
IDFA authentication
TAG verified
TRANSPARENCY
100% owned and operated
Disclosed inventory source
PREMIUM INVENTORY
Premium In-Game Video
Rewarded Opt-In Video
Native Playables
Integrations and Sponsorships
ZYNGA GAME NETWORK
ENGAGING DIVERSE AUDIENCES AT SCALE
FEATURED GAMES
partnership
approach
Brand partners can leverage Zynga’s unparalleled gaming reach and engagement in three key ways.
custom 360
partnerships
in-game
integrations
direct & programmatic
high impact media
AD SOLUTIONS
IN GAME VIDEO
FIRST IMPRESSION TAKEOVER
Own the the day by being the first impression served after a player’s first turn in game. Taking advantage of early sessions depth captures player’s attention.
AD SOLUTIONS
REWARDED MEDIA
Reward players for watching a video
or playing a branded mini-game.
2 in 3 Zynga players say they like getting
in-game rewards in exchange for watching an ad
CASE STUDY
Premium video package including sponsorship in CSR2 racing game, Rewarded Video and FITOs across Zynga’s Owned and Operated games
FITO drove significant lift in awareness and recall
Rewarded Video drove significant lift in recall
CSR2 Sponsorship drove a 10% CTR and 98% VCR
- Nielson Vizu Brand Study
- Zynga Campaign Performance Data
CASE STUDY
Native Playables across Zynga’s owned and operated games.
The Playable drove engagement rates 4X higher than benchmark
Zynga Campaign Performance Data
CASE STUDY
Non-Skip 6 second vertical video with custom end card on private programmatic
#2 best performer with a CTR 6X higher than video benchmarks and 99% VCR
Zynga Campaign Performance Data
ADVERTISE WITH US
To learn more about advertising opportunities across Zynga mobile games
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