Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc.
With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™ and Zynga Poker™.
Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform.
Zynga is headquartered in California with locations in North America, Europe and Asia.
For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.
#1
IN REACH FOR
MOBILE GAMES1
29M
US MOBILE
Unique Visitors1
184M+
GLOBAL MOBILE MAU2
91+
HOURS
PER MONTH1
100% VIEWABLE
No scrolling single page experience
Moat, IAS and DV supported
BRAND SAFE
Email & Facebook authentication
IDFA authentication
TAG verified
TRANSPARENCY
100% owned and operated
Disclosed inventory source
PREMIUM INVENTORY
Premium In-Game Video
Rewarded Opt-In Video
Native Playables
Integrations and Sponsorships
Brand partners can leverage Zynga’s unparalleled gaming reach and engagement in three key ways.
custom 360
partnerships
in-game
integrations
direct & programmatic
high impact media
CASE STUDY
Premium video package including sponsorship in CSR2 racing game, Rewarded Video and FITOs across Zynga’s Owned and Operated games
FITO drove significant lift in awareness and recall
Rewarded Video drove significant lift in recall
CSR2 Sponsorship drove a 10% CTR and 98% VCR
CASE STUDY
Native Playables across Zynga’s owned and operated games.
The Playable drove engagement rates 4X higher than benchmark
Zynga Campaign Performance Data
CASE STUDY
Non-Skip 6 second vertical video with custom end card on private programmatic
#2 best performer with a CTR 6X higher than video benchmarks and 99% VCR
Zynga Campaign Performance Data
To learn more about advertising opportunities across Zynga mobile games
By submitting your information, you agree to Zynga’s Terms of Service and acknowledge Zynga’s Privacy Policy applies.