Zynga is a global leader in interactive entertainment, reaching over 250M global players across hundreds of casual and hyper-casual titles. From iconic franchises such as Words With Friends to chart-topping hits like High Heels!, Zynga’s games have been downloaded over 4 billion times. The company’s strength in the mobile gaming space led to its $12.7 billion acquisition by Take-Two Interactive in 2022.
Zynga is on a mission to connect the world through games, and through its advertising solutions, brands can tap into the mobile gaming giant’s highly engaged, diverse audience. Zynga’s leading game designers can leverage player insights from across its vast portfolio to seamlessly blend any brand partner’s marketing directly into the game environment. This provides players with an immersive and engaging advertising experience while delivering proven results to partners.
For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.
#1
IN REACH FOR
MOBILE GAMES1
29M
US MOBILE
Unique Visitors1
184M+
GLOBAL MOBILE MAU2
91+
HOURS
PER MONTH1
100% VIEWABLE
No scrolling single page experience
Moat, IAS and DV supported
BRAND SAFE
Email & Facebook authentication
IDFA authentication
TAG verified
TRANSPARENCY
100% owned and operated
Disclosed inventory source
PREMIUM INVENTORY
Premium In-Game Video
Rewarded Opt-In Video
Native Playables
Integrations and Sponsorships
Brand partners can leverage Zynga’s unparalleled gaming reach and engagement in three key ways.
custom 360
partnerships
in-game
integrations
direct & programmatic
high impact media
CASE STUDY
Premium video package including sponsorship in CSR2 racing game, Rewarded Video and FITOs across Zynga’s Owned and Operated games
FITO drove significant lift in awareness and recall
Rewarded Video drove significant lift in recall
CSR2 Sponsorship drove a 10% CTR and 98% VCR
CASE STUDY
Native Playables across Zynga’s owned and operated games.
The Playable drove engagement rates 4X higher than benchmark
Zynga Campaign Performance Data
CASE STUDY
Non-Skip 6 second vertical video with custom end card on private programmatic
#2 best performer with a CTR 6X higher than video benchmarks and 99% VCR
Zynga Campaign Performance Data
To learn more about advertising opportunities across Zynga mobile games
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