High Heels!, Blob Runner 3D and Tangle Master 3D have been recognized by the 2021 Apple App Store Awards and included in Top Games of the Year!
As one of the largest hyper-casual publishers in the world with games available in over 175 countries, Rollic has created a unique development process that leverages rigorous testing to quickly update its hit titles based on players’ likes and of-the-moment cultural trends. The company’s process generates universally fun game concepts that resonate in pop culture and quickly spread on leading social media networks like TikTok, creating new engagement patterns with players.
Zynga is a global leader in interactive entertainment, reaching over 250M global players across hundreds of casual and hyper-casual titles. From iconic franchises such as Words With Friends to chart-topping hits like High Heels!, Zynga’s games have been downloaded over 4 billion times. The company’s strength in the mobile gaming space led to its $12.7 billion acquisition by Take-Two Interactive in 2022.
Zynga is on a mission to connect the world through games, and through its advertising solutions, brands can tap into the mobile gaming giant’s highly engaged, diverse audience. Zynga’s leading game designers can leverage player insights from across its vast portfolio to seamlessly blend any brand partner’s marketing directly into the game environment. This provides players with an immersive and engaging advertising experience while delivering proven results to partners.
For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.
IN REACH FOR
GLOBAL MOBILE MAU2
No scrolling single page experience
Moat, IAS and DV supported
Email & Facebook authentication
100% owned and operated
Disclosed inventory source
Premium In-Game Video
Rewarded Opt-In Video
Integrations and Sponsorships
Brand partners can leverage Zynga’s unparalleled gaming reach and engagement in three key ways.
direct & programmatic
high impact media
Engage audiences with native playables for a truly customized experience that integrates your brand message directly into gameplay.
Zynga’s in house world class game studios build immersive, native branded experiences. We’ve taken our best game developers, designers and mobile app engineers to build turn-key, branded content that leverages fun gameplay mechanics to create customized experiences that drive massive engagement at scale.
IN GAME VIDEO
Own the the day by being the first impression served after a player’s first turn in game. Taking advantage of early sessions depth captures player’s attention.
Reward players for watching a video
or playing a branded mini-game.
2 in 3 Zynga players say they like getting
in-game rewards in exchange for watching an ad
Premium video package including sponsorship in CSR2 racing game, Rewarded Video and FITOs across Zynga’s Owned and Operated games
FITO drove significant lift in awareness and recall
Rewarded Video drove significant lift in recall
CSR2 Sponsorship drove a 10% CTR and 98% VCR
Non-Skip 6 second vertical video with custom end card on private programmatic
#2 best performer with a CTR 6X higher than video benchmarks and 99% VCR
Zynga Campaign Performance Data