Rollic Crosses 2 Billion Lifetime Downloads Worldwide
High Heels!, Blob Runner 3D and Tangle Master 3D have been recognized by the 2021 Apple App Store Awards and included in Top Games of the Year!
As one of the largest hyper-casual publishers in the world with games available in over 175 countries, Rollic has created a unique development process that leverages rigorous testing to quickly update its hit titles based on players’ likes and of-the-moment cultural trends. The company’s process generates universally fun game concepts that resonate in pop culture and quickly spread on leading social media networks like TikTok, creating new engagement patterns with players.
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc.
With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™ and Zynga Poker™.
Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform.
Zynga is headquartered in California with locations in North America, Europe and Asia.
For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.
IN REACH FOR
GLOBAL MOBILE MAU2
No scrolling single page experience
Moat, IAS and DV supported
Email & Facebook authentication
100% owned and operated
Disclosed inventory source
Premium In-Game Video
Rewarded Opt-In Video
Integrations and Sponsorships
Brand partners can leverage Zynga’s unparalleled gaming reach and engagement in three key ways.
direct & programmatic
high impact media
Engage audiences with native playables for a truly customized experience that integrates your brand message directly into gameplay.
Zynga’s in house world class game studios build immersive, native branded experiences. We’ve taken our best game developers, designers and mobile app engineers to build turn-key, branded content that leverages fun gameplay mechanics to create customized experiences that drive massive engagement at scale.
IN GAME VIDEO
Own the the day by being the first impression served after a player’s first turn in game. Taking advantage of early sessions depth captures player’s attention.
Reward players for watching a video
or playing a branded mini-game.
2 in 3 Zynga players say they like getting
in-game rewards in exchange for watching an ad
Premium video package including sponsorship in CSR2 racing game, Rewarded Video and FITOs across Zynga’s Owned and Operated games
FITO drove significant lift in awareness and recall
Rewarded Video drove significant lift in recall
CSR2 Sponsorship drove a 10% CTR and 98% VCR
Native Playables across Zynga’s owned and operated games.
The Playable drove engagement rates 4X higher than benchmark
Zynga Campaign Performance Data
Non-Skip 6 second vertical video with custom end card on private programmatic
#2 best performer with a CTR 6X higher than video benchmarks and 99% VCR
Zynga Campaign Performance Data
To learn more about advertising opportunities across Zynga mobile games