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Exploring Mobile Gamers' Impact on Retail1

Mobile gamers are the primary shoppers. 90% are the primary household grocery shopper and 88% are the primary retail shopper in their household.

  • Mobile Gamers shop for themselves & their whole family.
  • Mobile Gamers are digital first shoppers.
  • They tend to spend more than non-gamers on groceries or retail.

  • Full Report

  • 2025 Mobile Gamer Shopping Habits

  • Full Report

  • 2024 Zynga + YouGov Active Mobile Gamer Research Study

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