Twitter

TWITTER


PROGRAM OVERVIEW

Multiple Ad Offerings: Trivia Playable, WWF Keyword Targeting, Prestitial, and Standard Media

OBJECTIVE

Generate traffic and drive new signups/reactivations

ZYNGA SOLUTION

Create an always on, turn-key and scalable solution that engages audiences and drives immediate action

  • Scalable solutions with turn-key ROS placements
  • Own high traffic days with high impact takeovers
  • Building affinity and awareness with bite-sized mini games
  • Leverage Zynga IP and “moment” targeting, driving action and brand affinity
KEY TAKEAWAYS

Zynga was the top performing partner driving 70% of conversations for the entire campaign. Overall it drove an incredible 15-17% CTRs across placements and outstanding VCRs (75-80%) keeping consistent performance week over week.