FOX’s Shazam

FOX’s Shazam


PROGRAM OVERVIEW

Playable: Trivia Game

OBJECTIVE

Drive awareness and tune-in for Fox’s game show Beat Shazam. Engage viewers competitive spirit with high impact media in contextually relevant or in-app mobile game environments

ZYNGA SOLUTION

Challenged players to test their music knowledge with a full screen custom trivia playable. Together, Fox and Zynga showcased the unique aspects of the upcoming show, Beat Shazam by leveraging gameplay mechanics players know and love to introduce the show theme and concept to audiences in a unique and thoughtful way.

KEY TAKEAWAYS
  • The average engagement rate was as high as 2.6% prior to show’s premier.
  • We saw a high 3.64% game completion rate, which ranged within Zynga benchmarks.