Clorox

Clorox


PROGRAM OVERVIEW

Playable: Tic Tac Toe Game

OBJECTIVE

Aid Clorox with introducing their new stain treatment product CloroMax while educating target audience on CloroMax’s prevention technology

ZYNGA SOLUTION

Engage players in a fun, instructional mini game that communicated the benefits of the new CloroxMax product while delighting Zynga players with enjoyable play and in-game rewards utilizing a Tic Tac Toe game mechanics across to key campaign flightings

KEY TAKEAWAYS
  • Clorox delighted almost 77K players with coveted in-game rewards
  • We saw a noticeable increase in engagement between 1st to 2nd. Both flights within benchmark goals of 40-50%
  • CTR also increased significantly with 6% CTR of those who completed. Previous Clorox campaigns saw a 2.6% CTR.
  • Rewarded Playable a noticeable uptick in completes between flights, finishing strong with a 90% CR. Both flights were with in our 80-90% CR.