New Ad Study Reveals Key Insights on Player Behavior and the Impact of Advertising on Mobile Games Audiences in 2020

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Zynga Inc., a global leader in interactive entertainment, and the National Research Group (NRG), have revealed the findings of a new Mobile Gaming Ad Study illustrating key insights around mobile gaming player behaviors and their in-game advertising preferences.

The quantitative results from this survey highlights key takeaways between Zynga mobile gamers (ZMGs), non-Zynga mobile gamers (NZMGs) and non-mobile gamers (NMGs) across the topics of player behavior, consumer behavior and advertising preferences.

The survey asked a total of 1,218 respondents from the US in October 2020, made up of 380 Zynga mobile gamers (ZMGs), 571 non-Zynga mobile gamers (NZMGs) and 267 non-mobile gamers (NMGs).

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